A/B testing is hardly new. For years marketers have been trying to figure out the tweaks that improve ROI. But far too often it is a bit too unorganised. Performance boosts are limited, and real actionable insights are few and far between.
This guide will help you build a structured testing plan. One that solves marketing challenges, drives sustained growth, and delivers game-changing insights:
Just three examples of what is in the guide
Use customer journey data to create ideas that improve your business
Growth Tribe’s approach to prioritising your ideas to test
How to structure your tests for clear and replicable results
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