Level up your A/B testing for better UA.

The one-stop guide to testing your way to greater ROAS

A/B testing is hardly new. For years marketers have been trying to figure out the tweaks that improve ROI. But far too often it is a bit too unorganised. Performance boosts are limited, and real actionable insights are few and far between.

This guide will help you build a structured testing plan. One that solves marketing challenges, drives sustained growth, and delivers game-changing insights:

  • Brainstorming objective-led ideas
  • Prioritising ideas by potential
  • Designing effective tests
  • Consolidating and applying learnings

Ready to dive in?

What will you learn?

Just three examples of what is in the guide

Objective-led tests.

Use customer journey data to create ideas that improve your business

The BRASS method.

Growth Tribe’s approach to prioritising your ideas to test

Test design.

How to structure your tests for clear and replicable results

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