
iOS14 and Digital Advertising: Everything we know so far
Apple’s imminent iOS update will come at the expense of digital advertising’s ability to target audiences and measure its impact. Here is a complete guide to everything we know so far.
Apple’s imminent iOS update will come at the expense of digital advertising’s ability to target audiences and measure its impact. Here is a complete guide to everything we know so far.
In-depth guides designed to help mobile marketers make their user acquisition more effective.
Highly creative advertising pays off 16x more in terms of growth in profitability than less creative advertising. But is creativity in a crisis?
1.7 seconds. That’s how long a person spends on the average piece of content on their phone. But can ads influence a person in that time?
We’re delighted to be featured in a Case Study as part of the new official Google ‘Ad Assets for App Campaigns‘ course…
We used Google App campaigns to attract 8X more downloads year-on-year for the action-packed strategy game, The Walking Dead: No Man’s Land.
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