Building an automated strategy with Google Ads
To help marketers manage Google Ads campaigns more efficiently, we have summarised our best practices that will drive your campaigns to work better with new smart biddings and machine learning.
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The "Level up" series
In-depth guides designed to help mobile marketers make their user acquisition more effective.
Articles
iOS14 will impact every digital marketer – not just those with apps
iOS14 will mean big changes for digital marketers who sell products or services on their website. Especially those spending a lot on Facebook ads.
iOS14 and Digital Advertising: Everything we know so far
Apple’s imminent iOS update will come at the expense of digital advertising’s ability to target audiences and measure its impact. Here is a complete guide to everything we know so far.
Nara Media has been acquired by Making Science
We are excited to announce that we have been acquired by Making Science, a European technology and digital marketing consultancy specialising in ecommerce and digital transformation.
Beyond Automation: plan for events that change consumer behaviour
In this first of three related articles, we explore why automation alone can’t prepare for the events it can’t foresee
Mixing it up: How to add more channels to your media mix
A multi-channel advertising strategy can restart growth when your initial performance marketing has slowed. But how?
5 mobile ads we wish were ours (and why!)
Competitive analysis is a great resource for creative inspiration – so here are 5 of our favourites and lessons you can steal for yourself!
Is Facebook wrong to conclude that 5 ad impressions drives optimal impact?
Recent research from Facebook suggests 5 ad exposures works best, but is that sacrificing overall effectiveness?
5 crucial questions to ask yourself when creating paid social campaigns
Our Head of Performance, Xav, asks the 5 questions you need to ask before going live with your paid social campaigns.
Is your performance marketing holding back your app growth?
Focusing too tightly on efficiency and ‘bottom of funnel’ advertising can distract you from growing revenue.
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