Focusing too tightly on efficiency and ‘bottom of funnel’ advertising can distract you from growing revenue.

We’ve all seen it happen time and again. Our favourite ad stops performing. Ad fatigue, we sigh … or is it?

Highly creative advertising pays off 16x more in terms of growth in profitability than less creative advertising. But is creativity in a crisis?

1.7 seconds. That’s how long a person spends on the average piece of content on their phone. But can ads influence a person in that time?

We’re delighted to be featured in a Case Study as part of the new official Google ‘Ad Assets for App Campaigns‘ course…

We used Google App campaigns to attract 8X more downloads year-on-year for the action-packed strategy game, The Walking Dead: No Man’s Land.