Recent research from Facebook suggests 5 ad exposures works best, but is that sacrificing overall effectiveness?

Our Head of Performance, Xav, asks the 5 questions you need to ask before going live with your paid social campaigns.

Focusing too tightly on efficiency and ‘bottom of funnel’ advertising can distract you from growing revenue.

We’ve all seen it happen time and again. Our favourite ad stops performing. Ad fatigue, we sigh … or is it?

Highly creative advertising pays off 16x more in terms of growth in profitability than less creative advertising. But is creativity in a crisis?

1.7 seconds. That’s how long a person spends on the average piece of content on their phone. But can ads influence a person in that time?