Deliveroo were just starting to get big. They were operating in more cities and more countries each week. Our role was to manage their international paid-social activity across Facebook, Instagram and Twitter.
The big challenge for Deliveroo was the small geographic areas that they could target – they only operate in major cities so they wanted ads to be targeted at people in those areas, not whole countries. The solution was to create lots of small audiences using city or postcode-level targeting and layering lookalikes and other audiences on top.
In addition to managing the campaigns, we provided additional services such as building an automated targets report showing actual performance against city-level targets, and producing thousands of Deliveroo-branded food images utilising assets provided by the restaurants that Deliveroo served.
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