Building an automated strategy with Google Ads
To help marketers manage Google Ads campaigns more efficiently, we have summarised our best practices that will drive your campaigns to work better with new smart biddings and machine learning.
What iOS15 means for digital marketing
Apple has announced that more privacy-focused measures will be introduced in the new iOS 15 update, but how will this affect digital marketers?
Google App Campaigns VS Facebook AAA – Which best fits your ad strategy?
With millions of users across iOS and Android, automated advertising services provide a streamlined method to help apps grow at a greater pace and obtain a sustained ad performance. But which platform best fits your ad strategy?
How pop culture influences advertising creative for good (or bad!)
Staying true to your brand while being on-trend can be a challenging task. Over the past few decades mass media and popular culture has changed the way we advertise.
Ad personalisation in a privacy-first world + Data solutions
The end of 3rd Party Cookies will affect ad personalisation, we have provided alternative solutions to sustain the performance of personalised ads whilst adhering to the new data & privacy policies.
How to set up for success when working with a new digital agency
Finding a new digital agency can be difficult and frustrating. To save yourself money and time, we have put together a few tips to make sure you get the best out of working with a partner.
Creativity and data, the force behind Paid social ads
A creatively strong ad is 27% more effective than a weak one. But with just 1.7 seconds to engage a user on a social platform, ‘datativity’ is more important than ever.
Lessons from lockdown – The digital shift (Webinar)
Last week we hosted a webinar with Making Science to discuss how marketing has changed since the pandemic. Read the write up or watch the video here.